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CRM

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CRM

CRM CMM Framework

Principal has developed a theoretical process capability model for CRM (CRM-CMM) based on the principles of the Integrated Capability Maturity Model

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CRM

Building Superior Competency

By tailoring the Framework to your firm, CRM champions should be able to objectively appraise, propose and implement improved CRM capability...
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CRM

Customer Life Cycle

There are 13 stages through which a customer transitions in a buying cycle. At each stage the firm influences future customer buying
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