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Principal is a doctoral candidate with over 20 years of industry experience in customer relationship management practices...
Principal has developed a theoretical process capability model for CRM (CRM-CMM) based on the principles of the Integrated Capability Maturity Model
By tailoring the Framework to your firm, CRM champions should be able to objectively appraise, propose and implement improved CRM capability...
There are 13 stages through which a customer transitions in a buying cycle. At each stage the firm influences future customer buying
Research Executive Seminars Consulting
abbeyWest Research
is a doctoral candidate with over 20 years of industry experience in customer relationship management practices...